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Period

Opportunity matrix

Public articles with ≥100 clicks; bubbles represent missed sessions.

● Prioritize: high traffic, high miss● Optimize: low traffic, high miss● Protect: high traffic, low miss● No action: low traffic, low miss

Priority queue

Public articles, clicks ≥100 · check source filter for customer-only

#ArticleClicksContain.Impact
Click an article to see its monthly trend.

Article shortlist

Public articles with ≥100 clicks

#Action list

Impact simulator

Test what a higher containment rate could mean in avoided contacts, time and cost. This is a planning estimate—not a forecast.

Scenario containment—
Current —100%
Assumptions
Fixed workplace rule: estimated diversions are 50% of additional sessions helped.
Uses article sessions and containment from the selected period. Change the period at the top of the page.

Scenario result

Selected period

Live scenario
Additional helped
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Estimated diversions
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Time saved
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Estimated cost avoided
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Topic health

See which knowledge-base topics create the most demand, missed sessions and improvement opportunity.

Missed sessions by topic

Lower is better. Topics are ranked by missed sessions in the selected period.

Portfolio readout

Topic · select to view articlesArticlesSessionsHelped rateMissedTrendStatus

What changed?

Latest month compared with the previous available month.

Cause & action review

Monthly diagnosis

What moved, why it moved, and whether the change indicates better content performance.

Comparable article cohort

Weaknesses to investigate

Prioritised by impact, persistence and direction—not by movement alone.

ArticleWhy flagged / next checkCurrent impactTrendConfidence

FY forecast

September–August directional outlook.

Limited history

Forecast date: 31 August

Actual and projected path

Actual months continue into a directional forecast.

FY progress

Monthly outlook

The selected metric shows actual values through the latest month and estimates thereafter.

Customer voice

Portfolio sentiment, signal strength and articles worth investigating.

Veta reaction trend

Positive reactions and reaction volume by month.

How to read the signal

Worth investigating

Low adjusted score with meaningful customer evidence

Strong positive signals

High adjusted score with meaningful customer evidence

Adjusted scores pull very small samples toward the portfolio average. They help prioritise investigation, but do not prove that an article caused the customer reaction.

Logic explained

A practical reference for the definitions and logic behind classifications, comparisons, forecasts and customer-reaction signals.

Dashboard reference

Key Veta definitions

The shared language used throughout the dashboard.

Reference

Session

A customer journey that starts when a customer opens a Veta article.

Contained Session

A session where the customer’s need is resolved through the article without moving to another support channel.

Contributes to SSC.

Helped Session

A session is helped when the customer does not seek additional support after reading a Veta article.

Examples

  • Reads the article and leaves the website
  • Finds the answer and ends the journey
  • Does not continue to another support channel

Outcome: counted as a Helped Session.

Missed Containment (Not Helped)

A session is not helped when the customer continues to seek support after reading a Veta article.

Examples

  • Visits a Customer Service page
  • Opens another Veta FAQ article
  • Starts a chatbot conversation

Outcome: counted as Missed Containment.

Entry Point

The page or source the customer came from before opening the article.

• Customer Service page• Search• Google• Order Tracking• Other website pages

Entry points help explain traffic sources and customer intent.

01

Article classification

How articles enter the matrix and receive a category.

Eligibility

The article must be marked Public, have at least 100 clicks for its language variant, and have matching session data.

High sessions

Articles at or above the current 75th-percentile session threshold. This represents roughly the highest-traffic quarter of eligible articles.

Low containment

Containment at or below the current portfolio median for the selected period.

Recalculation

Thresholds are recalculated when the selected period changes. An article can therefore change category even when its own result is unchanged.

CategorySessionsContainmentSuggested use
PrioritizeHighLowReview first; this is normally the largest immediate opportunity.
ProtectHighHighImportant, high-volume content that is currently performing well.
OptimizeLowerLowImprove when capacity allows.
No actionLowerHighNo immediate action; continue monitoring.

Classification is a prioritisation aid, not an automatic decision. The priority queue itself is ordered by missed sessions.

02

What changed

Diagnosis: The selected end month is compared with the previous imported month. Changes in missed sessions are separated into traffic, containment-performance and portfolio-composition effects.

Weakness patterns: New Priority articles, persistent low containment and multi-month deterioration are shown separately so stable problems are not hidden by month-to-month rankings.

Action lists: Items are ranked using impact, persistence and direction. Improvements remain provisional until the signal continues.

03

Customer voice

Portfolio score: Positive reactions are weighted by reaction volume, so articles with more responses contribute more to the overall result.

Adjusted ranking: Very small samples are pulled toward the portfolio average using a six-reaction reference. This prevents one response from dominating the ranking.

Evidence: The default list threshold is four reactions. Rankings are investigation signals, not proof that the article caused the response.

04

FY forecast

A directional outlook from 1 September to 31 August.

How the forecast is built

  1. 1

    The model uses up to six recent months with available KPI values, including recent months before the current FY when useful.

  2. 2

    Recent months receive more weight than older months when establishing the monthly run rate.

  3. 3

    When at least three observations exist, a deliberately damped trend is added so one unusual month does not create an extreme projection.

  4. 4

    Actual months remain unchanged. Missing FY months are estimated through 31 August and refresh after every import.

How to read it

Totals
Sessions, helped sessions and cost savings are shown cumulatively for the full FY.
Percentages
Helped rate, Veta contribution and positive score are projected as levels at FY end.
Goal path
The required path connects the current result to the saved target on 31 August.
Confidence
Under 3 months: limited. 3–5 months: developing. 6 months or more: stronger direction.
The forecast does not currently model seasonality, planned initiatives or campaigns. Use it as a planning direction rather than a target or statistical guarantee.
05

Topic health

Shared category

A category is assigned to the article ID and is therefore shared by Norwegian and English variants. Ignore excludes the article from all Topic Health calculations while keeping it available in the category list.

Topic performance

Sessions, contained sessions and missed sessions are added across the topic. Helped rate is contained sessions divided by sessions. In Article categories, the trend chart repeats this calculation month by month for the selected filter.

Status

Needs attention combines below-portfolio helped rate with above-median missed volume. Deteriorating marks a decline of at least three percentage points.

06

Data and scope

Selected period

Controls article aggregation, classification and customer-reaction views.

Manual KPIs

Overall sessions, helped sessions, savings and contribution values come from monthly inputs under Collect data.

Local storage

Imported data, report links and FY goals are stored in this browser using IndexedDB and are included in JSON backups.

Overall development

Share of article sessions that returned to the web journey.

Monthly snapshots

What is currently available in the browser database.

Most views CS pages

Customer-service page traffic from the GA4 export for the selected period.

GA4

Page list

Sorted by sessions, highest first.

Source reports

Report links and reference notes, gathered in one place.

Collect data

Choose a working month before importing data.

Manual Veta KPI inputs

Not calculated from the available exports.

Data portability

Data is stored in IndexedDB, which supports substantially larger datasets than localStorage. Keep a downloaded backup.

One file includes every imported month, KPI input, saved report, topic category and article assignment. Restore replaces current browser data after confirmation.

Delete all content

Permanently removes every imported month, KPI value, saved report and other stored dashboard data from this browser.

Settings

Choose which optional tools appear in your navigation.

Stored in this browser

New features

Turn on the tools you want to test. You can change this at any time.

These choices only control menu visibility. Turning a feature off does not delete imported data, topic assignments, saved goals or calculations. Feature choices are included in JSON backups.

Manage topic categories

Categories apply to the article ID and are shared across languages.

CategoryArticles

Removing a category makes its articles uncategorised. Ignore is fixed because it controls exclusion from Topic Health. Articles and imported performance data are never deleted.

Add FY goal

Goal for the selected financial year.

Add to action list

The fields match the first sheet in the Action log workbook. Only article title and ID are filled automatically; the other fields are optional.

Add report

The URL is optional until you have the report link.

Remove this report?

This change will be saved in the browser database.